While creating your message content, remember that messages should be more personal, meaning that those non-aesthetic selfies you’d never post on Instagram do great here. Your goal here is to connect with your fans on a more one-to-one basis, so you want to make sure that you ALWAYS use the singular tense when talking to the camera (as in babe vs. babes). While we love your gorgeous professional photos, a minimum of 70% of your content should be things you take yourself with your phone, because that is what we sell in your messages and where the bulk of your revenue will come from!